NILIT® Introduces SENSIL^® Premium Nylon to Denim Designers

Migdal Haemek, Israel — August 31, 2017 — NILIT_®, a leading global manufacturer and marketer of Nylon fibers, will launch Sensil_®, its new premium Nylon 6.6 brand for apparel, to the denim market at the Keyhouse/Bluezone – Munich Fabric Start in Hall 5 Booth 29. NILIT will present a unique apparel collection that illustrates just how naturally Sensil_® pairs with cotton to create beautiful, modern denim styles that are fashionable and, at the same time, have the performance capabilities to keep up with consumers’ busy lifestyles. Designed by Augusta Romano from Duplex Style SRL, this special collection was created with advanced denim fabrics made by Berto Industria Tessile. NILIT’s full range of Sensil_® performance products gives fabric designers many options to infuse denim with valuable attributes that consumers require in contemporary jeanswear.

“Consumers are raising their expectations for denim just as they are for everything else that they buy,” says Pierluigi Berardi, NILIT_® Global Marketing Director. “Cutting edge jeanswear requires cutting edge fiber technology like Sensil_® premium Nylon 6.6 performance yarns. Together with our supply chain partners, Sensil_® creates fabrics that are the smart choice for denim brands that want to effectively respond to these shifting consumer attitudes about clothing and shopping.”

Sensil_® is naturally softer, stronger, more durable, and more moisture-wicking and odor-resistant than other man-made fibers, all important benefits in jeanswear. Sensil_® blends effortlessly with cotton to create remarkable fabrics with beautiful drape and appearance. Sensill_® performance yarns are enhanced to provide additional attributes that consumers desire in today’s advanced denim products. Sensil_® Breeze imbues denim with a cooling effect for enhanced comfort. Sensil_® Body Fresh protects against the odors microbes can cause, which means busy consumers don’t have to take time to wash their jeans as often. Sensil_® Heat warms on chilly days while Sensil_® Aquarius stays dry on warm days. There’s even multi-tasking Sensil_® Innergy that helps energize cells and reduce the appearance of cellulite.

NILIT’s Sensil_® denim collection features an array of fashionable styles that capture all the important aspects of a modern denim collection, from drape and durability to performance and beauty. For an appointment at NILIT’s booth to see these exciting Sensil_® denim creations, contact AmyH@nilit.com.

About NILIT_®
NILIT_® is a global producer and marketer of high quality type 6.6 Nylon fibers for apparel fabrics and other products. The company was founded over 40 years ago in Israel and has grown to be the largest Nylon 6.6 producer in the world with manufacturing and marketing operations in key regions including Europe, USA, Turkey, Latin America, Asia Pacific, and China http://www.nilit.com.

About Sensil_®
Sensil_® is the premium Nylon 6.6 from NILIT for apparel. Crafted by masters of precision, it is the new standard of quality for intimate apparel, legwear, activewear, denim, and other products. Sensil_® is a registered/pending trademark of NILIT_®. https://sensil.com

Nilit_® Marketing contacts
Israel: Amy Holzer AmyH@nilit.com
USA: Molly Kremidas MollyK@Nilit.com
Latin America: Fabianne Pacini NBA-marketing@Nilit.com
Italy: Federica Albiero Federicaalberiro@icloud.com
Germany: Christiane Rauch Christiane.rauch@t-online.de
China: Martin Yang martiny@nilit.com