SENSIL^® Leads with Sustainability at Key European Shows

Performance Days and MarediModa on schedule for November.

MarediModa – show floor Centre, November 5-7, Cannes

Performance Days – Hall C1, Stand LO2, November 13-14, Munich

Migdal Haemek, Israel—October 23, 2019—Consumers expect their apparel to be high-quality, multi-functional, comfortable, and attractive. But now sustainability—knowing that the products they buy are made with responsible processes that minimize environmental and social impact—is rapidly escalating as an equally important requirement. Sensil^®’s premium Nylon 6.6 apparel fabrics are made in water- and energy-conscious facilities with responsibly sourced materials and deliver outstanding performance, beauty, and longevity for remarkable apparel products. A special collection of Sensil^® fabrics and garments will be on display at both Performance Days and MarediModa in November.

Visit the Sensil^® booths to speak with NILIT sales, marketing, and technical experts about the many new sustainability initiatives under way in Sensil^® Nylon 6.6 for apparel:

• Explore Sensil^® EcoCare made with recycled polymer. EcoCare replaces virgin resources with high-quality recycled materials for fabrics that are decidedly more environmentally responsive. Experience fabrics and sample garments that capture this sustainable fabric’s versatility and performance.
• Get a special sneak peek at Sensil^® Ecocare Breeze, the newest environmentally-friendly fabric in development at NILIT.
• Enjoy a full collection of commercial and concept development garments that represents today’s most important trends in fabric and apparel design.
• Pick up a copy of CODE, NILIT’s latest consumer fashion trend book for S/S 2021.

At MarediModa, sustainable Sensil^® performance fabrics for swim, intimates, and athleisure will be on display in the show floor Centre. Look for fashions from SWEETSOUR by Isabella Storani and VAN VEEN GRAB as well as beautiful Sensil^® EcoCare fabrics created by LEMAR, MAGLIFICIO RIPA, EUSEBIO, and WEGAL TRICOTEL.

At Performance Days, join Judy Russell, NILIT’s Global Marketing Strategist, for unique insights into today’s apparel consumer. Judy’s “Satisfying the Consumer Who Has Everything (But Wants More)” will explore Millennials’ and Gen Z’s relentless quest for convenience, comfort, style, performance, and sustainability, and the dramatic impact that mission is having on the apparel industry. Most importantly, she will share how successful brands and retailers are attracting these consumers and outline what the apparel industry must do to survive and thrive in this new normal. This powerful presentation will be held on Wednesday, November 13, at 15:45 in the Expert Talk Area. Be sure to look for the Sensil^® fabrics featured in the PERFORMANCE FORUM, the central place to view the latest textile innovations.

For an appointment at Performance Days in Hall C1, Stand LO2, please contact Christiane Rauch at christiane.rauch@t-online.de For meetings at MarediModa, email Federica Albiero at federicaalbiero@icloud.com.  Press contact: Amy Holzer AmyH@NILIT.com. 

About Sensil^®

Sensil^® is NILIT’s premium Nylon 6.6 brand for apparel. Crafted by masters of precision, it is the new standard of quality for intimate apparel, legwear, activewear, denim, outdoor wear, and other products. Sensil^® is a registered/pending trademark of NILIT.                            

About NILIT

NILIT® is a leading global producer of premium Nylon 6.6 fashion and performance fibers. The company, founded in Israel in 1974, has four vertically integrated manufacturing facilities and global offices serving its customer base in EMEA, Asia, LATAM and North America.  www.NILIT.com/fibers

Contacts:

Israel: Amy Holzer AmyH@Nilit.com

USA: Kirsten Harris KirstenH@Nilit.com

China: Martin Yang MartinY@Nilit.com

N. Europe: Christiane Rauch christiane.rauch@t-online.de 

S. Europe: Federica Albiero Federica Albiero@icloud.com.

Latin America: Fabianne Pacini FabianneP@Nilit.com