SENSIL®: A NEW BRAND FOR A NEW REALITY
Nilit
See Sensil® Premium Performance Nylon 6.6 from NILIT at Performance Days
Munich, November 28-29, HALL C1, STAND F08
Migdal Haemek, Israel—November 15, 2018 — Consumer attitudes about apparel have changed drastically in recent years, requiring an entirely new approach to the market. Today, discriminating shoppers expect their high-quality clothing to be stylish and comfortable as well as loaded with desirable performance benefits. Clothing must be multitasking, versatile, and cross-functional to keep up with their busy lifestyles. Brands that aspire to meet these expectations must start with the smartest fabrics, apply excellent design, and then market with a distinct voice that appeals to these demanding shoppers.
NILIT created the Sensil® brand of premium Nylon 6.6 in direct response to these consumer trends. Sensil® performance yarns are precisely crafted to deliver sophisticated, beautifully fashioned fabrics that offer a variety of highly valued benefits. Whether it’s the cooling effect of Sensil® Breeze, the moisture management properties of Sensil® Aquarius, the energizing benefits of Sensil® Innergy, or the warming functions of Sensil® Heat, the Sensil® portfolio has the expertly designed, intelligent fibers that result in the most beautiful, longest lasting, highest quality fabrics.
“The Sensil® brand goes well beyond just sensational products,” says Sagee Aran, NILIT’s head of marketing. “We created a very special brand that is fresh and relevant for the Millennials and Generation Z who are driving these market shifts. We communicate with these consumers where they are looking for information and in a way that engages and delights them.”
Visit the Sensil® booth at Performance Days to see the incredible garments that result when innovative apparel brands combine Sensil® performance fabrics with brilliant design. For an appointment at Performance Days, contact Christiane Rauch, Senior Marketing Consultant, at christiane.rauch@t-online.de.
About NILIT
NILIT® is a global producer and marketer of high quality type 6.6 nylon fibers for apparel fabrics and other products. The company was founded over 40 years ago in Israel and has grown to be the largest Nylon 6.6 producer in the world with manufacturing and marketing operations in key regions including Europe, USA, Turkey, Latin America, Asia Pacific, and China.
About Sensil®
Sensil® is NILIT’s premium Nylon 6.6 brand for apparel. Crafted by masters of precision, it is the new standard of quality for intimate apparel, legwear, activewear, denim, outdoor wear, and other products. Sensil® is a registered/pending trademark of NILIT.
® Sensil is a registered/pending trademark of NILIT.
Nilit® Marketing contacts
USA and Israel: Amy Holzer AmyH@nilit.com
China: Martin Yang MartinY@nilit.com
N. Europe: Christiane Rauch christiane.rauch@t-online.de
S. Europe: Federica Albiero Albiero@icloud.com
Latin America: Fabianne Pacini fabiannep@nilit.com
